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DCRM
Your AI‑powered all-in-one dental CRM

More patients. Less admin.
One smart CRM built for dentists.

Capture every lead. Convert more calls. Automate follow-up. Without hiring more staff.

Everything your front desk needs, in one AI co-pilot.

Illustration: the DCRM dashboard, showing tasks, unread conversations, conversion rate, opportunity value, where enquiries come from and today's appointments.

Trusted by leading dental practices

  • Sunbury Dentist
  • Sure Dental
  • Liberty Dental
  • Pitt Street Dental Centre
  • Smile Lounge
  • ToothSavers
  • Dental Couture
  • Dental House Group
  • Warragul Dental Care
  • With U Dental

Why DCRM

DCRM is an AI‑powered engine helping practices grow

Shaped by over 10 years of dental marketing experience and $28M+ ad spend. Refined by hundreds of thousands of patient conversion events. Everything in DCRM is designed around one thing: growing your practice.

Marketing does not fail.
Systems do.

You can run the best ad campaign in your city, but if your front desk is too busy and misses calls, forgets follow‑up, or does not convert… you are leaking revenue every single day.

Illustration: new leads from Google and Meta ads lost to a busy front desk, missed calls, sticky notes and an outdated spreadsheet.

That is why we built DCRM.

One platform that gives your team everything they need to convert enquiries into appointments. Every lead tracked, every follow‑up done.

Illustration: enquiries moving through one pipeline, from capture to booked consult, with an AI receptionist booking after hours.

Built for scale. Backed by data

Refined by $28M+ in real dental ad spend and hundreds of thousands of patient conversion events. Everything in DCRM is designed around one thing.

Growing your practice.

$28M+

Real dental ad spend behind every decision

10+ yrs

Dental marketing experience

100k+

Patient conversion events analysed

Meet SmileEngine™,
your patient growth operating system

ToothTalk™ Analytics

Turn every call into data

See how your team handles enquiries. Track conversions, spot missed opportunities, and use AI insights to lift booking rates.

AI Voice Receptionist™

Meet your AI‑powered 24/7 front desk

Every call answered. Every lead captured. Even after hours.

SmileEngine™ Reputation

Protect your reputation. Grow it faster

One‑click SMS. Private feedback first, 5‑star reviews next.

Ms Smile™

Ms Smile, your AI FOC coach

AI role-play training for your reception team. Simulated calls, instant scoring, and improvement feedback, all on demand.

AI Text Receptionist™

AI that converts conversations

Responds across SMS with your own SIM card, Instagram, Facebook and WhatsApp 24/7, answering questions and guiding patients to book.

SmileEngine™ Pipeline

Full visibility. Zero guesswork

Visual, AI‑powered treatment pipelines designed for dental teams, so enquiries move smoothly from first call to booking.

Powered by complete features

Stop paying for multiple systems. Run everything on one platform.

DCRM combines the tools most practices pay for separately in one unified dental growth platform.

  • Integrated chat

    Manage SMS, email, Facebook, Instagram and WhatsApp messages in one inbox. No more jumping between platforms.

  • Call recording

    Every call recorded, scored and analysed for improvement.

  • Social media planner

    Plan and publish posts directly inside DCRM, no need for a separate social media tool.

  • Task management & notes

    Replace sticky notes and spreadsheets. Assign follow-ups, track lead stages, and keep every enquiry moving in one place.

  • Payment integration

    Enable faster payments through Stripe, keeping transactions seamless within the platform.

  • E-sign documents

    Send consent forms digitally and collect secure patient signatures in seconds.

  • Email marketing

    Automate campaigns that nurture leads and keep patients engaged between visits.

  • Mobile app

    Monitor leads, reply to messages, and track performance, all at your fingertips.

Customer stories

Used by growth‑focused dental practices

From boutique cosmetic clinics to multi‑chair implant centres.

  • Dr Fong Yong
    Dental House Group

    “Before DCRM, my leads were all over the place. I knew I needed structure to scale, but I just didn’t know where to start.”

    Dr Fong YongDental House Group
  • Belinda Brauman
    Warragul Dental Care

    “DCRM gives us a full view of all our leads, helping us stay on top of them, and improve the ROI of our marketing effort.”

    Belinda BraumanWarragul Dental Care
  • Dr Michael Cai
    Pitt St Dental Centre

    “Our DCRM AI Receptionist, Chelsea, has really supported our front desk team! And she never gets sick!”

    Dr Michael CaiPitt St Dental Centre
  • Dr Edward Lee
    With U Dental

    “DCRM helps us reduce our tech stack, consolidate into one single, saving us time and money”

    Dr Edward LeeWith U Dental

Ready to simplify and scale your practice?

Plug in DCRM, turn on SmileEngine™, and watch your practice run like never before.